Mar 14
5

Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items

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Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

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